Scent marketing

Reach your customers in a fresh way
“Perfume follows you; it chases you and lingers behind you. It’s a reference mark. Perfume makes silence talk.” – Sonia Rykiel

Why deploy scent?

brand elevation

The sense of smell is in fact the most developed of our senses – it instinctively influences our behaviour, memory and emotions. Studies show that we remember 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste and 35% of what we smell.

Scent Marketing is one of the most powerful yet most subtle strategic tools that a company can employ in heightening its brand identity, attributes, recognition and values – in essence defining a company’s olfactory logo. It completes the considered design intent of your space or environment and is the first and last impression your customers will have.

“The appeal of perfume is that it is at once ephemeral and empowering. It creates a shimmering invisible armor that lingers in a room… and infuses our imagination with a subtle power.” – Mary Gaitskill