5 Elements Air
the spirit of scent
Of all the senses, the most potent is the fifth: spirit. Elusive, it hints at the possibility of adventure. Intangible, it hovers at the edge of awareness. Powerful, it imprints upon memory. Design a unique scent that captures the spirit of your brand, and make a lasting impact on your customers.

Distill your brand essence
bespoke scents
5 Elements Air is the creator of sensory brand portfolios. In collaboration with you and your team, we design signature ambient scents and complimentary scent products.
Hotels, retail, commercial and boutique businesses choose brand scents to connect closely with customers, and elevate them above the competition.
Discover our process
The science of scent marketing
elevate your brand
Remember the moment a scent triggered a special memory or deep emotion? A place, a person, a feeling? Your sense of smell influences behaviour, memory and emotions. In fact, it’s the most developed of the senses.
Brand scent is one of the most subtle yet powerful tools to establish a connection with customers and clients. Scent marketing is a compelling component of brand identity and values – in essence it is your olfactory logo.
