5 Elements – the science of scent marketing

Have you ever walked into a space and been captivated by a scent? Has a scent triggered a special memory or emotion?

The sense of smell is in fact the most developed of our senses – it instinctively influences our behaviour, memory and emotions. Studies show that we remember 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste and 35% of what we smell.

Scent Marketing is one of the most powerful yet most subtle strategic tools that a company can employ in heightening its brand identity, attributes, recognition and values – in essence defining a company’s olfactory logo. It completes the considered design intent of your space or environment and is the first and last impression your customers will have.


Summer Rain

A signature scent isn’t just a pleasant odour. It’s about defining a specific fragrance that will match your business’ brand, audience and key messages, and support your business’ goals.