Have you ever walked into a space and been captivated by a scent? Has a scent triggered a special memory or emotion?
The sense of smell is in fact the most developed of our senses – it instinctively influences our behaviour, memory and emotions. Studies show that we remember 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste and 35% of what we smell.
Scent Marketing is one of the most powerful yet most subtle strategic tools that a company can employ in heightening its brand identity, attributes, recognition and values – in essence defining a company’s olfactory logo. It completes the considered design intent of your space or environment and is the first and last impression your customers will have.
GIVE YOUR BUSINESS
AN AIR OF ELEGANCE
A signature scent isn’t just a pleasant odour. It’s about defining a specific fragrance that will match your business’ brand, audience and key messages, and support your business’ goals.